The HBK brand that is focused on soybean seed varieties specifically for the Southeast. This poster map of the U.S. features “HBK Country” as the most important part of the "United States of Soybeans" and pokes fun at other parts of the country. This concept plays off the pride of their customers in the South. HBK wants growers to know their seed is made specifically for their region and located in their region. 

 

The back of the poster promotes all of the new HBK varieties. The illustrative map encourages growers to display the poster and learn more about the current HBK seed offering. A contemporary illustration style, clever descriptions, and clean design made this poster and HBK seed a hit among growers and retailers alike.

A one-sided version was created for display at dealer retail outlets.